In this video, Adrian and Luke discuss an analytical tool called market mix modelling which we have used to assess the effectiveness of marketing. This allows firms to develop an accurate picture of how various factors, including marketing, affect sales volumes. We explain how this involves:
We run through an example of how we can model ice cream sales to understand the effect that marketing has on sales.
Adrian has been working closely with IPART to redesign the regulatory framework applying to…
In this video Adrian and Dale explain how economic theory can help infrastructure businesses…
Elaine Luc presented at the Roads, Tolling and Technology conference (organised by the ITS Australia) in Melbourne on…
We recently spent a morning contributing to the enhancement and expansion of the Eastern Suburbs Banksia Scrub on Gadigal Land…