In this video, Adrian and Luke discuss an analytical tool called market mix modelling which we have used to assess the effectiveness of marketing. This allows firms to develop an accurate picture of how various factors, including marketing, affect sales volumes. We explain how this involves:
We run through an example of how we can model ice cream sales to understand the effect that marketing has on sales.
Last week, Greg Houston filed an expert report with the Federal Court in Casey…
Last month we hosted three brilliant Harding Miller scholars, Sumedha, Shahed and Yalda, for an enrichment day at our Sydney…
In this video, Adrian and Sarah discuss an empirical technique known as an event study. In particular, they…