In this video, Adrian and Luke discuss an analytical tool called market mix modelling which we have used to assess the effectiveness of marketing. This allows firms to develop an accurate picture of how various factors, including marketing, affect sales volumes. We explain how this involves:
We run through an example of how we can model ice cream sales to understand the effect that marketing has on sales.
Luke Wainscoat, Nick Twort and Andrew Brunt prepared a report on…
It sure felt that way to us as we tucked into our hot cross buns this morning! There are some…
Adrian Kemp shares his thoughts on some of the key themes discussed at the event,…
Luke Wainscoat and Nick Twort recently gave a presentation to the Competition Law Discussion…